The Shop Up »

Participants London 2015

Mamma Couture

Handmade cuddly toys for girls and boys and precious gifts for babies.


Luxury Unisex Basics in beautiful colours.

Olivier Baby & Kids

Vintage-inspired cashmere and liberty prints clothes and accessories for babies and children.

Sarah & Bendrix

Lovingly handcrafted wooden toys for children and gifts for home and beyond.


Quality knitwear from Spain, made to last!


Natural and organic clothes in wool and cotton clothes and wooden toys - all with a Nordic touch.


Avantgarde Eco-Couture made in Germany for children worldwide!

Flying Eye Books

Beautifully illustrated story books.

Four Fairies and a Prince

Enchanting children's clothing from Scandinavia and the Netherlands for 1-10 year olds.


Comfy yet smart pieces designed with innocence and individuality at heart.

Wide Eyed Editions

Beautiful, engaging non-fiction books for children & families


Scandinavian + Nordic Inspired Childrenswear and Baby Gifts.

Dotty Dungarees

Super soft adjustable dungarees for life’s little adventurers.

Amy & Ivor

Handcrafted, beautiful leather moccasins for babies & toddlers.

Hedgehog Shop

A collection of timeless children's products from around the world, including essentials, accessories, toys, crafts,

Isla & Wilbur

Bed linen featuring hand-drawn designs in contemporary colours.


Small fashion that's big on style. Design webshop for children 0-8.

Conscious Craft

Wooden toys, handcrafted dolls, real tools & craft supplies. For creative kids & lasting childhood memories.

Coco & Wolf

Liberty print clothing and interiors for babies and children.

Belle Enfant

Timeless and elegant baby fashion, centred around luxurious fabrics.


High quality Italian design for babies and children.

La Coqueta

Timeless, vintage-inspired clothing made in Spain.


Unique children's fashion without comprise. Designed in London, made ethically in Europe. 0-12y.

Maria Bianca

Classic, elegant babywear, loved by parents who cherish clothing their child(ren).

Milk & Biscuits

Kids fashion: updated classics with a modern twist.


Traditional elegance mixed with childish fairytale fun.

Milou & Pilou

Charming girlswear with a gorgeous, nostalgic look.


Naturally soft & sustainable clothing for babies & children up to 8 years.

Scout & Co

Design for kids you love! Beautiful toys, decor, books and cool clothes up to age 6.


100% super soft merino loungewear and activewear for little people.


Brilliant and bold treats for brilliant and bold kids up to 10 yrs.

Mandarine Coco

Timeless designs in the softest 100% cashmere.


High quality, cute and cheerful knitwear for children.

Sense Organics

Baby and chidrenswear made with love and respect.

The Wee Department Store

Well-selected baby and children's clothing, toys and party supplies in one handy place.

Little Goldie

Beautiful children’s décor you’ll want to keep forever.


Stunning, modern versions of the SurPyjama.

Niddle Noddle

Unique and exclusive fashion, accessories, toys and homewares.

Greenberry Kids

Cute, fun, unique & comfy clothes for babies and children 0-7yrs. Made in Korea.

Il Pigiamino

Unique, exquisitely tailored pyjamas. Made in Italy.

Nursery Names

Cool and colourful alphabet print projects.

Poppy & Hester

Quality fabrics paired with beautiful styles, easy and fun to wear.


The perfect gift of soft and natural baby essentials, made from the finest bamboo-cotton fabric.

Emi & Nell

Fresh, stylish clothing, accessories and décor too!


Captivating storytelling, big and bold illustrations and awe-inspiring pop-ups.

Polar Post

Send letters to and from Father Christmas at the North Pole!

Lollipop Designs

A fun and stylish selection of stationery gifts, paper treats and goods for a family home.