The Shop Up »

Participants London 2016


Natural and organic clothes in wool and cotton clothes and wooden toys - all with a Nordic touch.


A design and print studio creating small gestures that can change someone’s day

Molly and Moo

Premium quality modern baby essentials featuring minimalist and scandi-inspired design for style conscious parents

Age to Come Apparel

Modern streetwear style designed for children. Beautiful, comfortable, high quality.


Perfect packages of darling first essentials for baby

Niddle Noddle

Unique and exclusive fashion, accessories, toys and homewares.

Mandarine Coco

Timeless designs in the softest 100% cashmere.


Scandinavian + Nordic Inspired Childrenswear and Baby Gifts.


The perfect gift of soft and natural baby essentials, made from the finest bamboo-cotton fabric.

Milie et Hector

A whimsical collection for babies and children featuring some favourite brands

Rue des Petits

Cherry-picked baby essentials, home decor and gifts for mums from young designer brands

Little Cloud

Handmade, timeless children's gifts & accessories in beautiful liberty prints

Diddle Tinkers

Stylish interior and accessory for little people with a contemporary twist


100% super soft merino loungewear and activewear for little people.

Katie Bourne Interiors

Unique wallpapers and fabrics with a touch of nostalgia

Amy & Ivor

Handcrafted, beautiful leather moccasins for babies & toddlers.


Traditional elegance mixed with childish fairytale fun.

Well Grounded Co

Practical styles with unique patterns for imagination and fun-filled times

Hedgehog Shop

A collection of timeless children's products from around the world, including essentials, accessories, toys, crafts,

Sarah & Bendrix

Lovingly handcrafted wooden toys for children and gifts for home and beyond.

House of Myrtle

Sophisticated maternity style, for contemporary mums, made sustainably

JJ Park

Big chic for little people

Willa and the Bear

A collection of ethically sourced mix & match nursery bedding, accessories & original nightwear for babies & children

Conscious Craft

Wooden toys, handcrafted dolls, real tools & craft supplies. For creative kids & lasting childhood memories.


Naturally soft & sustainable clothing for babies & children up to 8 years.

Lollipop Designs

A fun and stylish selection of stationery gifts, paper treats and goods for a family home.

Wildfire Teepees

Cool monochrome teepees and mixed & match accessories

Junior Edition

A curated mix of the latest trends for children

Mabel Child

Vintage & whimsical inspired brands for children


Beautiful cotton kids and baby clothes

Emi & Nell

Fresh, stylish clothing, accessories and décor too!

Bodie & the Nomad

A mix of contemporary and bohemian styles for little folk and the home


Timeless children's clothes. Lovingly handmade

Nellie Quats

Handmade children's clothing for girls with a traditional, nostalgic feel and a modern, fun edge


Ethically sourced ponchos & accessories for babies & children using only the softest, most natural, breathable fibres

Green People

A comprehensive range of all-natural skincare for little ones

Hubble + Duke

Australian designed children’s wear & handmade moccasins.

Greenberry Kids

Cute, fun, unique & comfy clothes for babies and children 0-7yrs. Made in Korea.

Home & Kids

Fantastic brands for you, your home and your kids

Merrily Style

Traditional Spanish children’s wear from handpicked independent brands

Desmond Elephant

Carefully curated, exquisitely designed & responsibly made clothes, toys & décor that nurture imaginative play

Scarlet Ribbon Merino

Beautifully soft. naturally practical. luxury knitted daywear for babies

Cienta Kids UK

Colourful, stylish and practical range of plimsolls for toddlers and children

Magnus & Mouse

Organic cotton bedding combining style and practicality


Portuguese classics for babies and kids

Atticus & Gilda

Premium brand of children’s nightwear and accessories - vintage inspired.


Handmade bows and dresses for your sweet babes


Handmade, fair-trade, organic baby gifts and toys